Effective recruitment replenishes the talent ranks of an organization by connecting great people with great employment opportunities. Sourcing is a skill that brings about great recruiting. Without sourcing, recruiters can feel like Sisyphus ceaselessly rolling giant reqs up to the top of the mountain only to see them roll down the other side again. This is nothing more than the pursuit of mediocrity, chasing after our candidates and hiring managers only to begin anew when the next "urgent" requirement comes through. Recruiters who fail to create a sourcing plan are destined to suffer stoically at the hands of demanding hiring managers, desperate candidates, and weary staffing leaders.